“碰一下”解锁绿道新玩法，北京“绿道PASS卡”升级户外智慧体验

Core Insights - The integration of technology and cultural tourism in Beijing is exemplified by the launch of the "Greenway PASS Card," which enhances the visitor experience through NFC technology and various interactive features [1][4][6] Group 1: Event Overview - The "Beijing Tourism and Leisure Greenway Resource Promotion" event was held on February 10, 2026, in the Mentougou District, showcasing a blend of technology and cultural heritage [1] - The event featured the "Walking the Greenway, Enjoying Beijing" theme, promoting local culture and tourism [2] Group 2: Technological Innovations - The "Greenway PASS Card" serves as a smart access tool, enabling users to engage with features like smart check-in, digital guided tours, and AR interactions [4][7] - This card transforms the greenway experience into an "open digital playground," allowing for immersive exploration and interaction with local culture [4][7] Group 3: Cultural and Economic Impact - The initiative aims to stimulate new consumption patterns during the Spring Festival by linking traditional cultural practices with modern technology [2][6] - The first batch of 52 tourism and leisure greenways is designed to connect urban and rural areas, enhancing the integration of cultural, tourism, and commercial activities [6][7] Group 4: Future Developments - The Beijing Cultural and Tourism Bureau plans to collaborate with Ant Group's Alipay to create a comprehensive service for the 52 greenways, promoting a seamless travel experience [6][7] - This initiative is expected to contribute significantly to the enhancement of urban quality and the revitalization of rural tourism [6]