“福”满全球：徐福记四度点亮时代广场，邀全球华人共贺中国年

Core Insights - Xu Fu Ji, a classic Chinese snack brand, has made its fourth appearance on the Times Square billboard, symbolizing its global outreach and connection to the Chinese New Year [1][3] - The brand has successfully penetrated the North American market, resonating with overseas Chinese consumers and gaining recognition among local consumers [3][5] Group 1: Brand Expansion - Xu Fu Ji will enter Costco in the U.S. in 2024, Walmart and T&T in Canada in 2025, and Loblaws in 2026, marking a significant transition from Chinese communities to mainstream retail [3][5] - The international business of Xu Fu Ji has experienced several-fold growth over the past four years, reflecting a strong cultural confidence and increasing visibility in Western markets [5] Group 2: Consumer Engagement - In North American supermarkets, Xu Fu Ji products are not just items on shelves but also serve as warm gathering points, especially during the Chinese New Year [6][8] - Taste-testing events have attracted both Chinese expatriates and local consumers, showcasing the brand's ability to bridge cultural gaps through food [8] Group 3: Strategic Drivers - Xu Fu Ji's success in North America is attributed to a solid foundation built on product quality, brand strength, and operational efficiency [10] - The brand emphasizes product innovation while maintaining traditional flavors, establishing itself as an irreplaceable symbol of the Chinese New Year for overseas Chinese [10] - Emotional connections are fostered through the cultural significance of its products, linking them to themes of reunion and happiness, which resonate with both Chinese and foreign consumers [10]