年货礼盒成爆款 年味消费在超市中释放

Group 1 - The festive atmosphere in Beijing is rising as supermarkets prepare for the Spring Festival, with significant consumer activity observed in various store formats, including hypermarkets and membership stores [1] - Yonghui Supermarket has launched a dynamic supply system featuring "30 high-quality explosive products," which has led to a structural upgrade in New Year goods consumption, with sales of these products reaching nearly 500 million yuan and same-store sales increasing over 120% year-on-year [1] - The top-selling products at Yonghui include cherries, blueberries, and Hongyan strawberries, with prices for cherries and blueberries decreasing due to increased supply and expanded domestic cultivation [2] Group 2 - Wumart Supermarket has introduced time-limited purchasing activities to meet the rising demand for gift boxes as the Spring Festival approaches, leveraging AI retail services for fresh food processing and convenient dining [2] - Sam's Club has announced an additional delivery fee during the Spring Festival period to support delivery personnel, reflecting the operational adjustments made by online businesses in response to increased demand [2][3] - The Ministry of Commerce has initiated the "2026 National Online New Year Goods Festival," with a notable increase in search volume for "New Year goods" on platforms like Taobao, indicating heightened consumer enthusiasm for festive shopping [3]