伊利：推动网红风味向经典产品转化

Core Insights - The core focus of the news is the launch of a new cheese product by Yili Group, which aims to capture the high-end cheese market by introducing a cheese slice flavored with traditional "Nai Pi Zi" (奶皮子) from Inner Mongolia [1][2] Group 1: Product Launch - Yili Group's cheese division has released the industry's first "Nai Pi Zi" flavored cheese slice, utilizing modern techniques to replicate traditional flavors [1] - The product is now available in major retail channels such as Walmart, Pang Dong Lai, and Hema, marking a significant addition to Yili's high-end cheese market strategy [1] Group 2: Market Trends - The "Nai Pi Zi" flavor has rapidly gained popularity in the food and beverage sector, extending from milk tea and bread to ice cream [1] - Yili's research team has focused on the original flavor profile of "Nai Pi Zi," achieving a complex flavor that includes toasted notes, rich concentrated milk fat, natural fermentation acidity, and subtle sweetness [1] Group 3: Strategic Development - The product employs Yili's patented cheese production technology, achieving breakthroughs in flavor restoration and taste balance [1] - Industry experts view this move as a strategic upgrade from merely leveraging concepts to defining standards in a competitive cheese market [1] - Yili Group aims to expand the boundaries of cheese consumption through innovative forms and cultural flavor exploration, while continuing to convert trendy flavors into classic products [2]