发补贴、开展览、做活动……春节将至，广州促消马力全开

Core Insights - Guangzhou is experiencing a vibrant consumer atmosphere as the Spring Festival approaches, with various promotions and traditional products being highlighted in supermarkets and shopping districts [1][3] Group 1: Consumer Promotions and Activities - Guangzhou's government is issuing 50 million yuan in dining consumption vouchers and offering subsidies up to 15% for various consumer goods [3][4] - The "Year of the Horse" theme is being integrated into shopping experiences, with immersive activities and traditional elements being showcased in major shopping areas [5][10] - Various shopping centers are hosting special events, such as the "God Steed Welcomes Spring" exhibition at Taikoo Hui, which combines contemporary art with traditional cultural elements [9][10] Group 2: Supply and Demand Management - Over 1,000 supermarkets and 500 wholesale markets in Guangzhou are increasing their stock of essential goods to ensure supply during the Spring Festival, with significant quantities of vegetables, meat, and other necessities being prepared [11] - The city has a robust supply chain in place, with daily vegetable and fruit supplies expected to meet the needs of residents during the holiday [11] Group 3: Online and Offline Integration - Supermarkets are leveraging both online and offline channels to enhance consumer engagement, with promotions and discounts being offered across platforms [17][18] - Major retailers like Huarun and Yonghui are implementing strategies that include live streaming and group buying to attract consumers during the festive season [17][18]