Sou Hu Cai Jing·2026-02-10 11:22Core Viewpoint - Chow Tai Fook, a gold jewelry brand, plans to adjust the prices of its gold products after the Spring Festival, with a potential implementation in mid-March. The price increase will focus on "fixed-price" products, although specific details regarding the timing, product range, and extent of the price hike have not been disclosed [1]. Group 1 - Chow Tai Fook confirmed that the price adjustment for its "fixed-price" gold products is part of its routine operational policy, which will be influenced by market conditions and product demand [1]. - In the third fiscal quarter ending December 31, 2025, Chow Tai Fook reported a retail value increase of 17.8% year-on-year, indicating an improving jewelry consumption atmosphere [1]. - Same-store sales growth for direct stores in mainland China reached 21.4%, while franchise stores saw a growth of 26.3% during the same period [1]. Group 2 - From October 1 to December 31, 2025, the retail value growth rate for fixed-price jewelry in the mainland market accelerated to 59.6% year-on-year, with its contribution to total retail value rising to 40.1% compared to 29.4% in the same period of the previous fiscal year [2]. - In contrast, the contribution of priced gold jewelry to total retail value decreased to 56.8% from 66.8% in the same fiscal year [2].