促消费、稳市场、惠民生，2026年山东将抓好消费领域六件民生实事

Core Viewpoint - In 2026, Shandong Province will focus on six key initiatives to promote consumption, stabilize the market, and enhance people's livelihoods during the Spring Festival holiday [1] Group 1: Consumer Promotion Initiatives - The province will launch brand promotion activities to enhance consumer engagement, including optimizing the trade-in policy and emphasizing offline retail, with the "Good Products Shandong, Business Worldwide" brand [3] - Over 500 events will be held throughout the year, such as the Qilu Service Consumption Season, to boost service consumption in areas like dining, accommodation, and housekeeping [3] Group 2: New Consumption Development - A "Double Hundred" initiative will be implemented to promote new consumption trends, including IP consumption and "AI + consumption," making shopping more fashionable and convenient [3] - Support will be provided for Jinan and Qingdao to develop into international consumption center cities, creating shopping districts that cater to foreign visitors [3] Group 3: E-commerce and Trade Integration - The province aims to expand the scale of e-commerce platforms and businesses, enhancing rural e-commerce to ensure rural residents can access urban goods and promote local agricultural products [4] - A focus on integrating domestic and foreign trade will be established, nurturing enterprises that can operate in both markets, allowing consumers to access quality export products domestically [4] Group 4: Commercial Network Improvement - Upgrading urban commercial circles and enhancing county-level commercial standards will be prioritized, creating convenient living circles where essential goods and services are easily accessible [4] - Strengthening the supply of daily necessities will ensure a stable foundation for the consumer market, alleviating concerns for residents [4]