2 1 Shi Ji Jing Ji Bao Dao·2026-02-10 11:37Core Insights - The article discusses the recent "red envelope war" among major tech companies in China, highlighting their strategies to attract users and establish AI as a key component in their ecosystems [3][10][12] Group 1: User Growth and Engagement - Tencent's Yuanshao saw a daily active user (DAU) of 23.99 million on the first day of its cash red envelope campaign, a 2.1 times increase from the previous day [1] - Baidu's Qianwen achieved a DAU of 58.48 million on the first day of its "30 billion free order" campaign, marking a 7.3 times increase from the prior day [2] - The rapid user growth indicates a significant impact of these promotional activities on user engagement [7] Group 2: Strategic Approaches - Tencent aims to leverage its WeChat ecosystem to quickly expand its user base and capture the AI application entry point [4][5] - Alibaba's Qianwen focuses on essential consumer scenarios, with its "one-sentence order" feature becoming a phenomenon, indicating high user interaction with AI [5] - Baidu adopts an "embedded AI" strategy, integrating its AI capabilities into the red envelope activities to enhance user experience [6] Group 3: Competitive Landscape - The competition is not merely about cash giveaways but reflects deeper strategic moves by each company to solidify their positions in the AI landscape [3][10] - The red envelope war is seen as a pivotal moment in the transition from technical validation of AI to large-scale user acquisition [10][11] - Companies are not limiting themselves to single AI assistants but are building comprehensive ecosystems to meet user needs [13] Group 4: Future Implications - The red envelope campaigns are viewed as tools to cultivate a mindset among users to seek AI assistance in various situations [14][15] - The outcomes of these campaigns could significantly influence the AI landscape over the next decade [15]