74% of Asia Pacific Consumers Already Use AI to Shop, But Trust and Transparency Hold the Key to Checkout: Visa Survey

Core Insights - The study reveals that while consumers in Asia Pacific are increasingly using AI for shopping, there are significant concerns regarding security and transparency during the checkout process [1][2][3] Consumer Behavior - 74% of consumers utilize AI-powered tools for product discovery, tracking, or learning about products, but 26% are uncertain if AI recommendations align with their best interests, indicating a demand for greater transparency [4][5] - Affluent consumers exhibit higher caution towards AI-enabled shopping, with 39% expressing greater expectations regarding data usage compared to 29% among lower-income groups [5] Trust and Security - Trust and control are critical as AI becomes part of the checkout experience, with 32% of consumers reluctant to share personal or payment information with AI systems [7] - Nearly 45% of consumers would be more open to AI-powered commerce if they had stronger assurances regarding payment security [7][8] Market Variations - Openness to AI-driven commerce varies across the region, with India and Vietnam showing 42% of consumers willing to use AI for online purchases, while digitally mature economies like Singapore, Japan, and New Zealand show lower interest at 14% to 16% [10][11] - The study indicates that improved payment security is the strongest enabler for increased adoption in more mature markets, highlighting the need for a secure ecosystem [12] Visa's Role - Visa is working to establish trusted frameworks in AI-driven commerce, connecting consumers, AI agents, and merchants through secure solutions like Visa Intelligent Commerce and the Trusted Agent Protocol [6][9] - Solutions such as Tokenisation and Visa Payment Passkeys are being implemented to enhance security and consumer confidence in AI-enabled shopping experiences [9]