Sou Hu Cai Jing·2026-02-10 12:54Core Viewpoint - Chow Tai Fook is set to increase prices on certain gold products due to rising raw material costs, with the price adjustment expected to occur between March 3 and March 10 [1][3]. Group 1: Price Adjustment Details - Chow Tai Fook confirmed the upcoming price increase, primarily affecting "fixed-price" products, although specific details on the price changes have not yet been communicated [1]. - The company has previously implemented multiple price adjustments, with increases of 10%-20% in March 2025, followed by further increases of 12%-18% in October 2025, and 4%-16% in December 2025 for similar products [3]. - The sales revenue from fixed-price products reached approximately HKD 3.4 billion in the first half of the 2026 fiscal year, representing a 48% increase year-on-year, with their contribution to retail value rising from 27.4% to 31.8% [3]. Group 2: Market Context - The international gold price has been fluctuating around the critical level of USD 5,000 per ounce, with recent volatility observed, including a drop below this threshold before recovering [3]. - Other brands, such as "Lin Zhao," have also announced price increases due to rising international gold prices and increased labor costs [3]. Group 3: Seasonal Factors - The upcoming Spring Festival is expected to boost gold consumption, coinciding with Chow Tai Fook's promotional activities for fixed-price gold products, including discounts and coupons [4].