Core Viewpoint - The company, Zhongqing Tourism, is aligning its strategic layout with the high-quality development trend of the cultural tourism industry, focusing on destination operation and comprehensive services [2][3]. Group 1: Strategic Focus - The company is concentrating on two main areas: cultural tourism destination operation and comprehensive cultural tourism services [2][3]. - The product matrix is continuously expanding, indicating a diversification strategy [2][3]. Group 2: Business Development - The company is leveraging its strengths in scenic areas and integrated marketing while actively exploring new business areas such as urban renewal, self-owned IP exhibitions, and overseas visa services [2][3]. - These efforts are aimed at discovering new growth opportunities within the industry [2][3].
中青旅:战略布局贴合文旅行业高质量发展趋势