五粮液：以体育精神赋能品牌价值提升

Core Viewpoint - Wuliangye will leverage its sponsorship of the 2026 North America World Cup to enhance its global brand recognition and convey its "Harmony and Coexistence" philosophy to an audience of 5 billion people through various marketing strategies [2] Group 1 - The company is the official naming brand for the 2026 North America World Cup [2] - Wuliangye aims to achieve global brand exposure and cultural value output through immersive experiences and digital marketing [2] - The initiative is expected to strengthen international recognition and enhance brand value through sports [2]