猫咪App爆火背后的宠物经济

Core Insights - A new "cat language" app priced at only 1 yuan has gained significant popularity, tapping into the emotional technology segment of the pet economy, which is valued in the hundreds of billions [1] - Modern pet owners are increasingly seeking emotional connections with their pets, moving beyond basic needs like food and shelter, indicating a shift towards products that offer emotional value [1] Industry Trends - The pet economy is evolving, with a growing demand for "small but beautiful" products that can accurately provide emotional value to pet owners, suggesting a new market opportunity [1] - The trend reflects a broader consumer behavior where emotional engagement is prioritized, indicating potential for innovation in pet-related technology and services [1]