豆包官宣总台春晚互动玩法，字节 AI 继续猛攻｜最前线

Group 1 - The core event for ByteDance in 2026 is the "Doubao New Year" activity, which includes distributing red envelopes and technology gifts during the Spring Festival, particularly during the CCTV Spring Festival Gala [1][2] - The first phase of the Doubao New Year activity starts on February 13, allowing users to experience AI-generated New Year greetings and participate in a lottery for cash prizes, with the second phase occurring on New Year's Eve during the live broadcast [1][2] - The technology gifts include 17 popular products, such as robots, 3D printers, drones, and electric vehicle usage rights, showcasing the integration of AI technology into tangible products [1][2] Group 2 - The technology prizes are powered by Volcano Engine, which integrates Doubao's large model capabilities, indicating a shift from simple prize distribution to showcasing AI technology in real-world applications [2] - ByteDance's partnership with CCTV as the exclusive AI cloud partner for the Spring Festival Gala highlights its commitment to leveraging AI in media production and live broadcasting [2] - The Doubao initiative represents a strategic move to enhance public awareness of AI technology by transforming the Spring Festival's traffic benefits into a broader recognition of AI capabilities [2][3] Group 3 - ByteDance's recent developments in AI models, such as Seedance and Seedream, reflect its ongoing innovation in AI video generation and image creation, maintaining its relevance in industry discussions [3] - The Doubao initiative is a significant attempt to transition AI technology from B2B applications to C2C experiences, aiming for widespread public engagement with AI [3]