“购在中国 年味天府”百家场景乐购新春活动在蓉启动

Core Insights - The "Shopping in China, New Year Flavor in Tianfu" event launched a new spring consumption campaign in Chengdu, aiming to stimulate consumer spending across Sichuan province [1][11] - The event featured the release of the "Top 100 Sichuan Products" list, a "Four Seasons Consumption" series, and a "Culinary City Reunion Feast" guide, showcasing diverse consumption scenes in Chengdu [1][8] - Chengdu's government aims to establish a long-term mechanism to continuously invigorate the market through these initiatives, enhancing the city's status as an international consumption center [9][12] Group 1 - The event was held on February 10, 2026, in the Sichuan Tianfu New District, marking the start of a large-scale consumption festival centered around Chengdu [1] - The event included performances inspired by Han dynasty artifacts, blending historical culture with modern technology [3] - A comprehensive "Chengdu New Year Consumption Panorama" was unveiled, illustrating various consumption hotspots and activities throughout the city [8] Group 2 - The "2026 Chengdu Four Seasons Consumption List" outlines a year-long plan for cultural and commercial integration, with seasonal themes and monthly activities to sustain consumer interest [8][9] - Spring will focus on "Chengdu Launch Season" and "Spring Sugar Season," while summer will emphasize service consumption and cultural festivals [8] - The winter season will feature shopping festivals and food events, enhancing the festive atmosphere [8] Group 3 - Chengdu's "Prize Invoice" initiative, with a total prize pool of 300 million yuan, aims to boost consumer enthusiasm across various sectors including retail and dining [11] - The event's promotional activities will extend throughout Sichuan, engaging over a hundred key commercial areas and cultural sites [11] - The initiatives are expected to drive growth in multiple industries, including dining, retail, and tourism, contributing to a robust consumer market [12]