中卫市发挥财政资金杠杆效应撬动社会消费

Group 1 - The core focus of Zhongwei City in 2025 is to develop into an international desert tourism destination and a wellness retreat city in Northwest China, leveraging 210 million yuan of fiscal funds to stimulate 1.96 billion yuan in social consumption, resulting in a positive trend in both quantity and quality of the consumption market [2] - The total retail sales of consumer goods reached 15.246 billion yuan, with a year-on-year growth of 5.4%. All four major sectors—wholesale, retail, accommodation, and catering—experienced growth, with retail up by 9.4%, accommodation by 10.3%, and catering by 5.7% [2] - To activate consumption potential, Zhongwei City has established a policy system focusing on "short-term stimulation + long-term quality improvement," including a plan to boost consumption with 171 million yuan allocated for ten special actions [2] Group 2 - Zhongwei City is promoting deep integration of consumption with various sectors, conducting 56 key promotional activities under the theme "The hometown of stars has a home, renewing life," and distributing consumption vouchers worth 90 million yuan, which directly stimulated 1.08 billion yuan in consumption [4] - The city successfully hosted 25 events, including the Desert Starry Sky Music Festival, attracting over 60,000 participants, with 45% being tourists from outside the region [4] - In market entity cultivation, Zhongwei City is focusing on both leading enterprises and small to medium-sized businesses, establishing a service ledger for 53 market entities and implementing policies to stimulate vitality among small and micro enterprises [4] Group 3 - Zhongwei City is innovating in business formats by developing a first-store economy and brand matrix, introducing nine first stores including Hilton Garden, and hosting six new product launch events [5] - The city has created three major IP systems: "Hometown of Stars," "Ningxia Goji Berries," and "Youth Desert," forming a closed loop of "IP content - scene experience - consumption conversion" [5] - The Shapotou tourist area has been recognized in the top 100 for brand communication strength among national 5A scenic spots, providing sustained momentum for consumption growth [5]