宠物“年节经济”升温，中国“铲屎官”为爱宠备年夜饭购新装

Group 1 - The core viewpoint of the article highlights the emergence of the "pet New Year economy" as a new growth point in China's Spring Festival consumption market, reflecting a trend towards more refined and emotional spending on pets during the holiday season [1][5]. Group 2 - Recent trends show that "pet New Year dinner" has become a hot search term on e-commerce platforms, with significant sales growth in "Spring Festival limited" products, indicating a surge in pet-related holiday consumption [2]. - Various pet platforms and themed live broadcasts are promoting New Year-themed products, utilizing live tastings and ingredient explanations to attract pet owners to make purchases [2]. - In physical retail, pet food gift boxes for the Spring Festival are being prominently displayed, with a focus on healthy ingredient combinations and competitive pricing, catering to the growing demand for quality pet food during the holiday [2]. Group 3 - The offline service sector for pets is also experiencing comprehensive growth, with high demand for grooming and spa services as pet owners seek to prepare their pets for the New Year [3]. - Customized "Spring Festival special styles" for pets have become popular grooming options, and there is a peak in demand for pet boarding and home care services, with prices increasing by 20% to 50% compared to regular rates [3]. Group 4 - The Chinese pet consumption market has been rapidly growing, with projections indicating that the industry scale will reach 811.4 billion yuan by 2025 and potentially exceed 1.15 trillion yuan by 2028, reflecting a shift from basic needs to emotional and social demands [5]. - The rise of the pet "New Year economy" signifies a deeper emotional consumption trend in contemporary society, as pets are increasingly viewed as important family members, integrating pet-related spending into traditional holiday practices [5]. - The ongoing growth of the pet "New Year economy" challenges businesses to innovate their products and services, pushing the industry towards more professional and refined development [5].