海报观察丨6000万消费券+发票抽奖+百戏千景！山东邀你“玩转”史上最长春节假期

Core Viewpoint - The article emphasizes the importance of ensuring consumer demand and market stability during the Spring Festival, highlighting various initiatives by the Shandong provincial government to promote consumption and enhance the quality of life for residents [2][6]. Group 1: Consumer Support Initiatives - Shandong will implement measures to ensure the supply and price stability of essential goods during the Spring Festival, including fresh and affordable food items [2]. - The province has allocated 60 million yuan in fiscal funds to support the issuance of retail and dining consumption vouchers, alongside encouraging local governments to organize popular promotional activities [6]. - Financial institutions are launching themed activities with significant discounts, including a minimum of 5 million yuan in benefits for the "Good Guest Shandong New Year Party" [6]. Group 2: Cultural and Tourism Activities - The province plans to enhance cultural and tourism experiences by integrating traditional customs into consumption scenarios, creating unique cultural tourism IPs that reflect Shandong's rich heritage [8]. - During the Spring Festival, Shandong will host over 834 performances, including concerts and traditional theater, to showcase the vibrant cultural atmosphere of the region [8][9]. - A variety of discount measures will be offered across more than 1,000 scenic spots, promoting diverse tourism routes and cultural activities to attract visitors [9]. Group 3: Holiday Experience Enhancement - The extended Spring Festival holiday is expected to provide ample opportunities for travel and consumption, enhancing the overall festive experience for residents and tourists alike [4]. - The province is organizing a series of themed activities focused on food, accommodation, transportation, tourism, shopping, and entertainment to meet the public's festive needs [5]. - Shandong aims to create a joyful and warm atmosphere during the holiday, encouraging community engagement and cultural participation [7].