强势出海!冰雪消费新场景不断涌现 创新赋能产业升级
Yang Shi Wang·2026-02-09 22:33

Core Insights - The article highlights the growing interest in ice and snow sports in southern cities, particularly in Xiamen, Fujian, where innovative technologies are being employed to create an indoor "ice and snow world" despite the warm climate [1][2]. Group 1: Indoor Ice and Snow Theme Park - Xiamen has established the largest indoor ski resort in Fujian, covering approximately 15,000 square meters, featuring various attractions such as an ice town, ice castle, and ski hall [1]. - The indoor ski hall includes a 130-meter snow slope, designed for visitors seeking thrilling skiing experiences, with a current indoor temperature of -6°C while the outdoor temperature is 15°C [2]. - Advanced technologies, including snow-making machines and cooling systems, are utilized to maintain the indoor environment, ensuring a year-round snow experience [2]. Group 2: Outdoor Ice and Snow Theme Park - An outdoor ice and snow theme park has recently opened in Xiamen, transforming a previously idle water park into a winter attraction using artificial snow technology [4]. - The outdoor park spans about 20,000 square meters and features various attractions such as snow mushrooms, mini snow houses, and a snow slide [5]. - The park's first-day ticket sales reached 300,000 yuan, with over 50,000 visitors in the first week, and an estimated 400,000 to 500,000 visitors expected for the snow season [6]. Group 3: Ice and Snow Equipment Export - Xiamen is emerging as a production base for ice and snow sports equipment, with strong export figures, particularly to North America [7][9]. - A local sports equipment company has reported significant exports of hockey gear and ski poles, with North America accounting for half of its total export revenue [9]. - In 2025, Fujian Province's export of snow sports equipment reached 220 million yuan, marking a 51.6% increase year-on-year, with private enterprises contributing significantly to this growth [11].