从年货市场看消费新意与活力（每周经济评论）

Group 1 - The core viewpoint of the articles highlights the vibrant and evolving nature of the Chinese New Year goods market, showcasing a strong demand and supply dynamic that supports consumption upgrades and cultural integration [1][4] - The integration of online and offline channels is a prominent feature of the New Year goods market upgrade, with initiatives like the "2026 National Online New Year Goods Festival" enhancing consumer experience through cultural elements and digital engagement [1][2] - The government is actively supporting consumption through policies such as the 625 billion yuan special bonds for consumer goods exchange programs, which aim to stimulate demand in high-quality sectors like energy-efficient appliances and new energy vehicles [2][4] Group 2 - There is a noticeable shift in consumer preferences towards high-quality products, with increased demand for energy-efficient appliances and organic products, reflecting a growing health consciousness among consumers [3][4] - Service consumption is becoming increasingly popular during the New Year, with experiences such as travel and cinema gaining traction, indicating a transition from basic needs to quality experiences [2][3] - The market conditions for consumption in 2026 are robust, with a projected retail sales total exceeding 50 trillion yuan by 2025, and consumption contributing 52% to economic growth, highlighting significant untapped potential [4]