新春市场“马”力十足

Core Viewpoint - The upcoming Year of the Horse has led to a surge in demand for various cultural and creative products centered around the horse theme, enhancing the cultural atmosphere and emotional warmth of the upcoming Spring Festival [1] Group 1: Product Highlights - The "Ma Biao Biao" soft clay figurine, inspired by Qi Baishi's painting, has gained popularity online, showcasing a lively horse design with customizable wool hair [2] - Other popular horse-themed products include bamboo woven horse pendants, wooden carvings, and hand-painted ceramic cups, with sales of plush toys like the "Zhaoling Six Steeds" exceeding 10,000 units in a month [2][3] - The variety of horse-themed cultural products reflects a blend of traditional cultural connotations and modern fashion elements, appealing to younger consumers [4] Group 2: Market Trends - Recent data shows a 240% year-on-year increase in search volume for "Year of the Horse cultural products" on platforms like Taobao, with sales of commemorative coins and stamps reaching new highs on JD [5] - The demand for traditional and innovative products, such as horse-shaped hot water bags and U-shaped pillows, indicates a growing trend of integrating zodiac elements into everyday functional items [5] Group 3: Cultural Significance - The popularity of Year of the Horse products is driven by their positive connotations, symbolizing success and good fortune, which resonates with consumers' aspirations for the new year [6][7] - The integration of traditional zodiac culture with modern aesthetics and consumer needs has created a significant cultural and economic impact, particularly among younger demographics [7]