Core Viewpoint - Xiaohongshu is developing an AI video editing product named OpenStoryline, marking its first foray into AI video editing and positioning it as the first open-source video editing AI product in China [1][3]. Group 1: Product Development - OpenStoryline is designed as an AI-driven video editing tool that allows users to upload images and edit videos through a conversational interface, similar to offerings from other companies like Jumei and SenseTime [3]. - The product aims to reconstruct the video editing process itself rather than merely enhancing existing editing tools, indicating a shift in Xiaohongshu's approach to AI [3]. - Xiaohongshu's previous AI initiatives include the launch of an independent AI search application called "Dian Dian" and the "Ask Dian Dian" feature within its main app, focusing on timely information and user-generated content [3]. Group 2: Strategic Positioning - Xiaohongshu's strategy appears to focus on micro-innovations in content production and interaction, rather than large-scale investments in AI capabilities like its competitors [5]. - The company is transitioning from a text-image community to a video-centric platform, leveraging AI to enhance user engagement and content supply without significantly increasing content subsidies [5][11]. - The introduction of AI video editing tools is seen as a way to lower the barriers for video creation, potentially increasing the density of video content on the platform [3][5]. Group 3: Competitive Landscape - The rise of AI in the content industry raises questions about Xiaohongshu's ability to maintain its competitive edge against platforms like Douyin and Kuaishou, which are heavily investing in AI [5]. - Xiaohongshu's focus on "small and beautiful" tool improvements may not be sufficient to sustain its advantage in the evolving market [5]. - The company aims to differentiate itself through authentic user experiences and personalized recommendations, which are seen as its core strengths in the competitive landscape [8][11].
AI大乱战，小红书也配入局？
Sou Hu Cai Jing·2026-02-11 01:27