GAC GROUP(SH:601238) Xin Lang Ke Ji·2026-02-11 01:52Core Viewpoint - GAC Group is facing a significant decline in performance, with a projected net loss of up to 9 billion yuan for 2025, marking the largest drop in nearly a decade. The company failed to meet its sales target of 2.3 million vehicles, achieving only approximately 1.72 million units sold, a year-on-year decrease of 14.06% [4][10]. Group 1: Financial Performance - GAC Group's 2025 earnings forecast indicates a net profit loss between 8 billion to 9 billion yuan, a stark contrast to the profit of 824 million yuan in 2024, representing the largest decline in ten years [4]. - The company's revenue growth rate has slowed significantly, dropping from 45.72% in 2023 to 17.62%, with a further decline expected in 2024 [7]. - The net profit plummeted from 8.064 billion yuan in 2022 to only 824 million yuan in 2024, a decrease of nearly tenfold [7]. Group 2: Sales Performance - GAC Honda, a major brand under GAC Group, reported a cumulative sales figure of 351,926 vehicles by the end of last year, down 25.22% year-on-year, making it the brand with the largest sales decline within the group [10]. - In January, GAC Honda's sales fell to just 4,558 units, a staggering year-on-year drop of 69.86% [13]. - The overall sales target for GAC Group in 2025 was set at 2.3 million vehicles, but the actual sales were only about 1.72 million units, reflecting a significant shortfall [10]. Group 3: Market Strategy and Adjustments - GAC Group has entered a "wartime state" to address its challenges, implementing various reforms, including the "Panyu Action" to enhance operational efficiency and product development processes [7]. - The company is adjusting its sales strategies, including significant discounts on models like the P7, which saw a price reduction of 25% from its original price [3][16]. - GAC Group is also restructuring its management of its own brands, creating new departments to oversee marketing and sales for brands like Trumpchi and Aion [8]. Group 4: Industry Challenges - The automotive industry is experiencing intense competition and rapid restructuring, which has adversely affected GAC Group's sales performance [7]. - GAC Honda's struggles are attributed to its failure to keep pace with the shift towards electric vehicles, missing out on the benefits of the new energy vehicle market [14][18]. - The brand's marketing strategies have been criticized as outdated, failing to adapt to modern retail trends, which has contributed to declining brand awareness [18].