Sensor Tower:1月《王者荣耀》表现强劲 重返全球手游收入榜榜首
TENCENTTENCENT(HK:00700) 智通财经网·2026-02-11 03:55

Core Insights - Sensor Tower's report indicates that "Honor of Kings" regained the top position in global mobile game revenue in January 2026, driven by strategic updates and seasonal content [1][3] Revenue Insights - Global mobile game spending reached $7.1 billion in January 2026, reflecting a month-over-month increase of 1.4% [4] - The U.S. market accounted for 31% of total revenue, followed by China (iOS only) at 16% and Japan at 13% [4] - "Game for Peace" saw a significant revenue increase, climbing 19 positions to re-enter the global top ten, attributed to new content and seasonal updates [3][4] Game Performance Highlights - "Arknights: Endfield" launched on January 22, quickly rising to the third position in revenue growth, leveraging its strong IP and innovative gameplay [4] - "Genshin Impact" returned to the revenue growth leaderboard following a major update and new character releases, enhancing player engagement and spending [4] - "Dragon Ball Z Dokkan Battle" experienced a rebound due to its 11th-anniversary celebration, driving fan engagement and spending [5] Download Insights - "Block Blast!" maintained its position as the top downloaded mobile game in January 2026, supported by engaging events [6][8] - Global mobile game downloads reached 4.2 billion in January, marking a 5.4% increase from the previous month [8] - India led in downloads with 607 million, followed by the U.S. and Brazil [8] Growth Trends - "Heartopia" topped the global download growth chart, appealing to players with its avatar-driven simulation gameplay [9] - "Goose Goose Duck" ranked second in download growth, highlighting the enduring appeal of social party games [9] - The market is increasingly driven by diverse content rather than a single dominant genre, as seen in the rise of various game types [8][9]