Core Viewpoint - The upcoming Lunar New Year will feature a 9-day holiday, during which the Ministry of Commerce, in collaboration with nine departments, will launch the "Happy Shopping Spring Festival" initiative to boost holiday consumption through various policies and activities [1]. Group 1: Consumer Incentives - The initiative includes three major consumer incentive packages: 1. A trade-in program supported by a national subsidy of 62.5 billion yuan, aimed at encouraging consumers to claim subsidies during the holiday [3]. 2. A prize invoice program in 50 cities, with a total of 10 billion yuan in prizes available during the 9-day holiday for consumers who obtain invoices over 100 yuan [3]. 3. Financial support from the People's Bank and financial regulators, promoting various discounts across travel, dining, and entertainment sectors [3]. Group 2: Service Guarantees - Various departments will implement practical measures to ensure consumer satisfaction, including: - Guidance for retail and commercial enterprises to organize supply and promotional activities [4]. - Transformation of gas stations into "New Year Supply Stations" offering free services and discounts [4]. - Extended operating hours for cultural and sports venues, and increased transportation capacity from airlines and railways [4]. Group 3: Global Engagement - The initiative aims to enhance the experience of international visitors during the Spring Festival by: - Improving digital services for foreign visitors entering China [5]. - Encouraging localities to provide multilingual maps of cultural events and experiences [5]. - Enhancing payment environments for foreign travelers, including tax refund opportunities at 13,000 stores [5].
商务部副部长:春节为消费者准备三重大礼包 真金白银送实惠
2 1 Shi Ji Jing Ji Bao Dao·2026-02-11 04:01