鸿蒙生态崛起，鲸鸿动能荣获“2025中国互联网商业价值广告平台TOP榜”

Core Insights - The event hosted by QuestMobile on January 30, 2026, focused on industry transformation in the AI era, unveiling the "China Mobile Internet 2025 Value List" and awarding 20 annual prizes, with Jinghong Momentum recognized as a top advertising platform [1] Group 1: Advertising Value Rankings - The top three apps in the 2025 advertising marketing comprehensive value index are Douyin (871.20), Taobao (675.97), and WeChat (670.01) [4] - Huawei's applications, including Huawei Weather (17th), Huawei App Market (19th), and Huawei Browser (21st), have made significant entries into the rankings, indicating a structural change in the app landscape [3][4] Group 2: Marketing Trends - As mobile internet traffic peaks and user attention diversifies, traditional in-app advertising is becoming insufficient for brands seeking precise targeting and effective conversion [9] - A new marketing model is emerging that integrates cross-device and cross-application strategies, leveraging a holistic ecosystem for user engagement [9] Group 3: Jinghong Momentum's Ecosystem - Jinghong Momentum is positioned as a smart marketing platform that connects various content traffic forms, covering user life scenarios comprehensively [11] - The platform utilizes HarmonyOS's distributed capabilities to integrate Huawei's media platforms and mainstream advertising resources, creating a multi-dimensional media matrix [11] Group 4: User Engagement and Value - Huawei's media ecosystem has over 400 million monthly active users (MAU), showing a year-on-year growth of 5.5%, which provides a solid foundation for traffic [14] - The ecosystem's internal synergy enhances user engagement, allowing for efficient flow of traffic among applications [14] Group 5: Target User Segments - The report identifies four key user groups within Huawei's ecosystem that are crucial for brands: high-engagement users, value advocates, stable luxury consumers, and trend-seeking young users [16] - These segments present fertile ground for brands aiming to achieve effective marketing conversions in 2026 [16] Group 6: AI-Driven Marketing Evolution - The rise of intelligent agents marks a new era for marketing, with HarmonyOS enabling a unified open platform for smart applications [19] - Jinghong Momentum offers a comprehensive AI marketing service, helping brands leverage AI for competitive advantage [19] Group 7: Data Science and AI Capabilities - Jinghong Momentum is enhancing its data science and AI capabilities, transitioning from a "data tool" to a "marketing brain" for intelligent decision-making [20] - The platform's product matrix includes tools like Jinghong Index and Petal Agent, which facilitate automated marketing processes and user insights [21]