坚果200块一斤，你要拿多少年终奖才敢走进薛记炒货？

Core Viewpoint - The article discusses the rising popularity and high pricing of Xueji Snacks, a brand known for its premium nuts and snacks, drawing comparisons to other high-end brands and exploring consumer behavior and perceptions around its pricing strategy [2][4][12]. Group 1: Pricing and Consumer Behavior - Xueji Snacks has gained notoriety for its high prices, with products like sunflower seeds priced at 23.8 yuan per jin and cashews nearing 100 yuan per jin, yet it remains popular among consumers [4][12]. - Despite the high prices, consumers express a desire for the products, often feeling compelled to purchase after trying samples in-store, indicating a psychological tactic employed by the brand [6][8][12]. - The brand's strategy of allowing customers to sample products before purchase creates a dilemma for consumers, as they may feel pressured to buy after tasting [11][19]. Group 2: Brand Positioning and Market Strategy - Xueji Snacks positions itself as a high-end snack brand, with store designs reminiscent of jewelry shops, which contributes to its premium image [6][14]. - The brand's marketing emphasizes quality, sourcing ingredients from core production areas and utilizing advanced preservation techniques, justifying its higher price point [14][21]. - Xueji Snacks has expanded rapidly, with over 1,100 stores projected by the end of 2025, indicating a strong growth strategy despite potential market saturation [21][25]. Group 3: Consumer Expectations and Market Challenges - There is a growing divide in consumer expectations, with some seeking affordable options while others are willing to pay for premium quality, posing a challenge for Xueji Snacks to balance its high-end positioning with broader market appeal [23][25]. - The brand faces competition from other snack companies that offer more affordable alternatives, which may impact its long-term sustainability if it cannot justify its pricing to consumers [23][25]. - Feedback from consumers indicates a desire for transparency in pricing and product quality, suggesting that Xueji Snacks must adapt to maintain customer loyalty and avoid being perceived as overpriced [25].