火星人2025年业绩预亏，控股股东减持股份

Core Viewpoint - The company Mars (300894) is expected to report a net profit loss of between 270 million to 370 million yuan for 2025, marking its first annual loss since going public, primarily due to declining demand in the real estate market and underperformance in integrated stove sales, along with rising sales expense ratios [1][2]. Financial Performance - The company anticipates a net profit loss of 270 million to 370 million yuan for 2025, a significant shift from profit to loss year-on-year [1][2]. - This will be the first annual loss since the company was listed [1][2]. Market Conditions - The decline in the real estate market is a major factor impacting the company's performance [1][2]. - Sales of the integrated stove business did not meet expectations, contributing to the overall financial downturn [1][2]. Management Actions - On January 6, 2026, the company announced that its controlling shareholder and associated parties reduced their holdings by approximately 2.99 million shares, representing 0.74% of the total share capital, bringing their ownership down to 60.57% [3]. Strategic Initiatives - In response to industry pressures, the company plans to enhance brand building and market investment, actively engaging in new media resources to boost brand influence [4]. - Future focus will be on the effectiveness of marketing transformation and progress in cost control [4].