NETDRAGON(HK:00777) Zhong Guo Jing Ji Wang·2026-02-11 06:31Core Insights - The publication "This is Fujian" represents a significant advancement in the integration of digital technology with regional cultural expression, marking a new phase in the development of cultural tourism publications [1][3] Group 1: Publication Overview - The book is a collaborative effort between the Fujian Provincial Department of Culture and Tourism and Xinhua News Agency's Fujian branch, with technical support from NetDragon Websoft [1] - It utilizes augmented reality (AR), generative artificial intelligence (AIGC), and 3D spatial modeling to create an immersive reading experience that is "readable, perceptible, and interactive" [1][3] Group 2: Content Structure - The book is organized into three main chapters: "Blessed Land, Mountain and Sea Singing," "Blessed City, Fresh Encounter," and "Blessed People, Love to Win," which collectively depict Fujian's natural endowments, urban landscape, and cultural heritage [3] - It features a 720° immersive stage that integrates Fujian's mountains, seas, people, culture, cities, and industries into a virtual space, transitioning from "flat dissemination" to "three-dimensional experience" [3] Group 3: Technological Integration - The publication includes AR-triggered markers that allow readers to unlock digital experiences through Rokid AR glasses or smartphones, enabling an immersive exploration of Fujian's beauty and cultural essence [3] - This design transforms traditional cultural tourism publications from a "one-way reception" model to a "two-way interaction" model, catering to the immersive and experiential cultural consumption demands of younger audiences [3] Group 4: Cultural IP Enhancement - The book revitalizes and upgrades the local cultural IP of Fujian's "Fortune Culture" character "Fubao," which is enhanced by AR and AI technologies to become an intelligent tourism ambassador [4] - This innovation allows "Fortune Culture" to evolve from a static cultural symbol into a dynamic digital asset that offers personalized travel guides and interactive cultural tours, addressing the limitations of traditional cultural IP dissemination methods [4]