2026年乐购新春启动：625亿补贴+10亿有奖发票促春节消费

Group 1 - The Chinese government is implementing the "Happy Shopping Spring Festival" initiative to boost consumer spending during the nine-day holiday period [3] - A total of 62.5 billion yuan in central government subsidies has been allocated to local commerce departments to enhance consumer benefits [3] - The Ministry of Commerce, Ministry of Finance, and State Taxation Administration are launching a prize invoice pilot program in 50 key cities, with a total prize fund of 10 billion yuan during the holiday [3] Group 2 - The People's Bank of China and the National Financial Regulatory Administration will guide banks and payment institutions to introduce diverse consumer promotion measures [3] - The promotional measures will cover major consumption areas such as air travel, hotel bookings, specialty dining, and tourism attractions [3] - The initiative aims to stimulate market vitality and improve consumer experience during the festive season [3]