Atour Lifestyle (US:ATAT) Xin Lang Cai Jing·2026-02-11 07:00Core Viewpoint - The hotel prices in Shantou have surged significantly ahead of the Spring Festival, with some hotels charging rates higher than those in Shanghai's Bund, indicating a strong demand-supply imbalance in the hospitality market [1][7]. Price Surge Details - Certain hotel prices in Shantou have reached as high as 4221 yuan per night during the Spring Festival, nearly five times the regular price, while some scenic area hotels have exceeded 6000 yuan [1][7]. - The increase in hotel prices is attributed to higher operational costs during the holiday season, including tripled wages for staff, increased laundry costs, and the need for additional personnel [3][9]. Consumer Perspectives - Public opinion is divided on the price hikes, with some consumers expressing outrage and labeling it as price gouging, while others understand it as a normal market response to increased demand during the holiday season [3][9]. - A common misconception among consumers is equating price with quality, particularly questioning why a mid-range brand like Atour can charge luxury prices [3][9]. Market Dynamics - The supply-demand dynamics in Shantou show a significant gap, with approximately 25,000 hotel rooms available and potential daily tourist numbers exceeding 100,000 during the Spring Festival, leading to a "one room hard to find" situation in prime areas [3][9]. - The high prices are expected to stimulate more investment in the hotel industry in Shantou, potentially leading to more options and lower prices in the future [10]. Economic Principles - The article emphasizes that as long as hotels transparently price their services without engaging in illegal practices, their pricing freedom should be respected [12]. - It argues that a healthy market economy requires both the prevention of market failures and the avoidance of emotional interventions that distort price signals [12].