广东省推进茶产业高质量发展工作座谈会召开

Core Viewpoint - The Guangdong tea industry is focusing on high-quality development, aiming to enhance brand influence and market share while promoting local tea culture and increasing farmers' income [1][4]. Group 1: Industry Development - The Guangdong tea industry is set to expand, with projections indicating a tea garden area of 1.7659 million acres and a dry tea production of 203,500 tons by 2025, representing increases of 50.55% and 58.73% respectively compared to 2020 [2]. - Guangdong is recognized as a core hub for tea circulation in China, with a robust online and offline sales system, and is expected to see an increase in online sales proportion by 2025 [3]. Group 2: Brand and Market Strategy - The strategy emphasizes dual efforts in online and offline marketing to enhance brand visibility and market penetration, including participation in trade fairs and creating unique consumer experiences [4]. - Local brands are deeply integrated with Guangdong's unique tea resources, with notable products like the "奶茶爆品" achieving daily sales exceeding 800,000 cups [3]. Group 3: Technological and Cultural Integration - The tea industry is leveraging technology to improve production standards, with initiatives like the establishment of a tea industry research institute and the development of smart tea gardens [5]. - The integration of tea with cultural elements and new consumption trends is being explored, with products like "陈皮+" series being developed to enhance market appeal [7][10]. Group 4: Cross-Industry Collaboration - Companies are encouraged to explore "tea+" cross-industry collaborations, creating products that blend tea with various sectors such as food, health, and culture, thus expanding the market [8][10]. - The focus on storytelling and media engagement is seen as crucial for enhancing brand recognition and driving sales growth [10].