“买买买+非遗体验”，太棒了！“来中国过春节” 风靡全球 海外游客沉浸式感受年味

Core Viewpoint - The influx of foreign tourists to China during the Spring Festival has significantly increased, with flight bookings rising over four times year-on-year, enhancing the festive atmosphere and providing a unique opportunity for cultural exchange [1]. Group 1: Tourist Experience - Foreign tourists are not just passing through but are actively engaging in the celebrations, experiencing the warmth and excitement of the Chinese New Year [3]. - American tourists express enthusiasm for the festival, looking forward to sharing traditional foods with family [5]. - Brazilian tourists plan to explore Beijing during the Spring Festival, while Dutch tourists are excited to celebrate with family and enjoy festive activities [6]. - Indian tourists intend to participate in celebrations in Shanghai, including watching fireworks [7]. - Swiss tourists have a tradition of visiting Yuyuan Garden during the festival, appreciating its festive decorations [8]. Group 2: Shopping and Cultural Engagement - Tourists are actively purchasing unique items, such as traditional clothing and gifts, reflecting their interest in Chinese culture [10][11][13]. - The trend of foreign tourists shopping in Yiwu, known as the "world supermarket," is growing, with many engaging in a "buying spree" to experience the festive atmosphere [18]. - Tourists from various countries are interested in local products, including toys and electronics, showcasing the appeal of "Made in China" innovations [22][24]. - The immersive experiences offered, such as participating in traditional activities like fish lantern making, are driving demand for cultural souvenirs [26][29]. Group 3: Policy and Infrastructure - The increase in foreign tourists is supported by China's expanding visa-free policies, with the number of visa-free countries set to rise to 48 by 2025 [15]. - The efficient high-speed rail network facilitates deeper travel into China, enhancing the overall tourism experience and boosting consumption in various regions [16].