历久弥新 探寻记忆中的老字号

Core Viewpoint - The article explores the rich history and cultural significance of traditional Chinese medicine brand Tong Ren Tang, emphasizing its commitment to quality and community service over centuries [1][4][7]. Group 1: Company History and Philosophy - Tong Ren Tang was founded during the Kangxi era of the Qing Dynasty by Le Xianyang, initially named "Tong Ren Tang Pharmacy" [4]. - The brand has a legacy of over 357 years, known for its high-quality herbal medicines and adherence to traditional manufacturing principles [4][5]. - The motto "同修仁德 济世养生" reflects the company's dedication to benevolence and health care for the public [4][7]. Group 2: Product Offerings - The store offers a wide range of essential health products, including remedies for common ailments such as colds and digestive issues, particularly during the winter-spring transition [5][6]. - Classic formulas like Liu Wei Di Huang Wan and its variations are available, showcasing the brand's commitment to traditional Chinese medicine [6]. - The store also features a cultural section with creative products that appeal to tourists, enhancing the shopping experience [6]. Group 3: Community Engagement and Cultural Significance - Tong Ren Tang has a history of community involvement, such as providing lighting for safe passage home in the past, which has ingrained its name in the public consciousness [7]. - The company continues to support cultural initiatives, such as the "Tong Ren Literature Academy," fostering literary talent among youth [7]. - The upcoming live event aims to discuss the history and cultural impact of old brands like Tong Ren Tang, promoting traditional Chinese culture [8][9].