Apple(US:AAPL) Huan Qiu Wang Zi Xun·2026-02-11 07:19Core Insights - Apple reported a record high iPhone sales, contributing to a quarterly revenue of $143.8 billion, a 16% year-over-year increase [1] Group 1: Sales Performance - iPhone sales in China saw a significant year-over-year increase of 38%, marking the strongest quarter for Apple in the region [3] - The newly launched "Starry Orange" color option played a crucial role in driving sales, particularly in the Chinese market [3] Group 2: Product Strategy - The "Starry Orange" color, introduced with the iPhone 17 Pro and iPhone 17 Pro Max, is seen as a strategic move to stimulate demand through unique color offerings [3] - Apple's recent color strategies have included limited or signature colors to enhance product appeal, with previous colors like "Far Peak Blue" and "Dark Purple" also contributing to sales [3] Group 3: Market Demand - Feedback from supply chains and retail channels indicates that the Starry Orange version is in high demand across multiple markets [4] - The upcoming 2026 Spring Festival shopping season is expected to further support Apple's sales performance in the Asia-Pacific and other emerging markets [4]