Zhi Tong Cai Jing·2026-02-11 07:38Core Viewpoint - Bilibili-W (09626) has seen a stock price increase of over 5%, currently trading at 252.8 HKD with a transaction volume of 1.05 billion HKD, driven by positive forecasts from Guosen Securities regarding advertising budgets from game and AI application sectors [1] Group 1: Gaming Industry Insights - The gaming industry is expected to experience rapid growth in game licenses, with a projected year-on-year increase of nearly 60% in 2025 for App/PC/console game licenses, excluding casual games, according to data from the National Press and Publication Administration [1] - In 2026, competition for promotional traffic among leading game manufacturers is anticipated to intensify, leading to an overall increase in industry budgets [1] - Guosen Securities estimates that Bilibili's gaming advertising revenue could achieve a year-on-year growth rate exceeding 30% in 2026 [1] Group 2: AI Application Advertising - In 2026, there is expected to be a significant increase in advertising budgets from AI application advertisers [1] - Bilibili's user base has a high overlap with the core audience of AI applications, making it an attractive platform for AI advertisers seeking high retention users [1]