CNS(SH:601098) Tai Mei Ti A P P·2026-02-11 08:05Core Insights - The short drama market is shifting towards AI-driven productions, exemplified by the AI-generated short drama "God's Pen" on Mango TV, which features a notable literary figure as a supervisor and is based on a popular science fiction novel [1][2] Group 1: Production and Creative Process - The production company Zhonghui Film stated that Generation Z users have a high acceptance of AIGC and metaverse concepts, defining the target audience for "God's Pen" [2] - The director, Zhu Zhili, revealed that AI was involved in 80%-90% of the core production processes, with significant contributions in scriptwriting and performance [2][9] - The adaptation process involved substantial changes to the original novel to fit the short drama format, focusing on audience engagement and technical feasibility [3][4] Group 2: Themes and Challenges - The narrative explores the tension between creativity and technology, questioning whether AI tools enhance creative freedom or lead to mediocrity [3][6] - The original author, Chen Qiufan, emphasized the importance of maintaining human creativity and individuality in the face of AI's capabilities [6] - The director noted that AI's involvement in performance exceeded expectations, suggesting the potential for future awards recognizing AI performances [10][18] Group 3: Market Strategy and Future Outlook - Zhonghui Film's strategy for "God's Pen" is based on the belief that technological advancements will reshape content creation, moving from quantity to quality in user demands [19][21] - AIGC short dramas are seen as a way to reduce costs and improve efficiency, with the potential for digital assets to be reused in future projects [21][22] - The company anticipates that AIGC will not lead to homogenization but rather foster diverse and personalized storytelling as technology evolves [22][23]