非本品牌每克要减30元！专家提醒：黄金“变现溢价”在消失…

Core Viewpoint - Major gold brands in China are tightening their buyback policies in response to recent fluctuations in gold prices, leading to increased consumer interest in trade-in options instead of direct buybacks [3][15]. Buyback Policy Changes - Many leading brands have suspended buyback services on weekends and holidays, resulting in a surge in buyback activity on the first working day after these suspensions [3]. - Brands like Cai Bai and China Gold have implemented new buyback regulations, including limits on the amount that can be repurchased per customer per day and requiring appointments for transactions [6][9]. - Consumers must provide original purchase receipts, valid ID, and bank cards to complete buyback transactions, making the process more stringent [4][9]. Impact on Consumer Behavior - The tightening of buyback policies has led consumers to consider trade-in options, which have lower barriers to entry and are more widely available across stores [12]. - Trade-in programs often do not impose the same level of fees as direct buybacks, making them more attractive to consumers [10][14]. Fee Structures - Buyback fees vary significantly between brands, with some charging up to 5% to 8% of the buyback price, translating to deductions of 60 to 100 yuan per gram of gold based on current market prices [10][12]. - For example, Cai Bai deducts 3.8 yuan per gram for its own gold bars, while non-brand gold bars incur a deduction of 30 yuan per gram [10]. Market Dynamics - The tightening of buyback policies is seen as a risk management strategy by brands to cope with market volatility and protect their assets [15]. - Analysts suggest that while the buyback process has become less convenient, the intrinsic value of gold as a long-term asset remains intact [15][17]. Investment Recommendations - Consumers are advised to choose gold products based on their intended use, whether for decoration or as a means of asset preservation, and to be aware of the varying buyback rules across different channels [17]. - It is recommended that consumers maintain a balanced approach to gold investment, especially during periods of market volatility [17].