车厘子稳居“顶流”，“高端”水果更平价｜年货新趋势

Group 1 - The fruit market is experiencing a surge in demand as the Spring Festival approaches, with cherries emerging as a top-selling item due to significant price drops and consistent quality [1][3][8] - Consumers are increasingly focused on the quality, health labels, and convenience of fruits, leading to a clear trend towards premium, healthy, and convenient options in the fruit consumption market [2][29][30] - The supply of cherries is expected to increase significantly, with Chilean cherry exports projected to reach 620,000 tons in the 2024/2025 season, a 50% year-on-year increase, primarily targeting the Chinese market [8] Group 2 - Strawberry gift boxes are also popular, with varieties like Dandong Hongyan and Shandong Zhangji strawberries seeing high sales, particularly online during promotional events [10][11] - Citrus fruits are gaining traction in the market, with products like Satsuma mandarins and Guangxi Wogan oranges being frequently restocked in supermarkets [12][15] - The definition of "premium" fruits is expanding, with a wider variety of fruits such as kumquats and cherry plums gaining consumer favor due to their quality and taste [17] Group 3 - The trend of high-quality fruit gift boxes is driven by the needs of smaller family units, with many consumers opting for customized combinations of fruits [22][27] - The aesthetic appeal and cultural significance of fruit packaging are becoming crucial factors in consumer purchasing decisions, with brands focusing on design and meaningful themes [28] - The fruit market is evolving towards a focus on quality, health, and convenience, with consumers willing to pay a premium for organic and nutrient-rich options [29][30][31]