从调改到深耕：永辉超市宣布2026年为“品质零售元年”，打造100个亿级口碑单品

Core Insights - Yonghui Supermarket's CEO Wang Shoucheng outlined the company's strategic transformation achievements and 2026 plans in a New Year letter, highlighting a significant turnaround with a dual growth in same-store traffic and sales for the first time in five years [1] Group 1: Strategic Transformation - The company acknowledged past mistakes in prioritizing scale over core values, admitting to having let down employees and customers [1] - In 2025, Yonghui initiated a large-scale restructuring, closing nearly 400 low-quality stores and focusing on systematic renovations of over 300 existing stores, covering a total area exceeding 2 million square meters [1] - This transformation is described as a major redefinition of operational philosophy and organizational mindset [1] Group 2: Initial Results and Employee Engagement - The dual growth in same-store traffic and sales indicates that returning to a focus on "people and products" can rebuild trust and enthusiasm [1] - The company has begun to implement a profit-sharing model, distributing nearly 50 million yuan in profit dividends to employees in 2025, fulfilling its commitment to share operational success [1] Group 3: 2026 Strategic Focus - For 2026, Yonghui aims to deepen its efforts in three main areas: enhancing product quality, transforming stores into community service hubs, and empowering organizational capabilities [2] - The company plans to upgrade its procurement role to become a "quality enabler," collaborating with 200 core production areas and factories to create a "quality community" and develop 100 flagship products [2] - The transformation of stores will shift from mere transaction points to "lifestyle spaces," including community kitchens and neighborhood lounges [2] - Organizational changes will focus on empowering employees through clearer responsibilities, streamlined processes, increased training, and investment in AI technology [2] - Wang emphasized the commitment to a long-term quality retail strategy, expressing gratitude to the supporting teams, partners, customers, and employees for their contributions [2]