广博股份：公司坚持打造头部IP与长尾IP协同发展的策略

Core Viewpoint - The company emphasizes a dual strategy of developing both leading IPs and niche IPs to enhance product traffic and reach specific consumer segments [1] Group 1: IP Strategy - The company is committed to a strategy that fosters collaboration between head IPs and long-tail IPs [1] - Head IPs continue to drive traffic to the company's products, while long-tail IPs effectively target specific consumer groups through unique cultural connections [1] - The company focuses on nurturing its own IPs to build long-term growth potential [1] Group 2: Marketing Efficiency - The company actively utilizes various tools to enhance marketing efficiency and precision [1] - Continuous optimization of advertising placement, IP selection, content generation, user insights, and private domain operations is a priority [1] - User data analysis combined with market feedback is employed to refine the development of IP derivatives in response to market fluctuations [1]