“大家春晚”举办,系养老行业首台10城12个社区联动并全程直播的云春晚
Bei Jing Shang Bao·2026-02-11 09:27

Core Viewpoint - The "Dajia Spring Festival Gala" series of events, organized by Dajia Insurance Group's elderly care brand "Dajia's Home," aims to create a significant cultural event for the elderly, emphasizing community engagement and the concept of "home" in urban centers [1] Group 1: Event Overview - The event kicked off on February 7, covering 10 cities and 12 urban community centers across the country [1] - It features a combination of "cloud live streaming + offline performances + real-time interaction," making it the first cloud gala of its kind in the elderly care industry [1] - The main venue is located at Dajia's Home in Beijing, with 11 sub-venues in cities like Shanghai, Hangzhou, and Wuhan, creating a unified atmosphere of reunion [1] Group 2: Participation and Engagement - Nearly 100 original performances were selected, with 28 programs showcased nationwide [1] - The average age of participating elderly performers is close to 80 years, with the oldest performer being 93 years old [1] - The initiative is designed to foster a genuine sense of community and interaction between urban centers and the elderly residents, reinforcing the message that "urban community—my new living stage" is more than just a slogan [1]

“大家春晚”举办,系养老行业首台10城12个社区联动并全程直播的云春晚 - Reportify