借款、担保与“退市” 西安旅游的失血残局

Core Viewpoint - The tourism market in Xi'an is facing significant challenges, highlighted by Xi'an Tourism's risk of delisting and ongoing financial struggles, contrasting sharply with the success of its competitor, Shaanxi Tourism [2][3][11]. Financial Performance - Xi'an Tourism is projected to incur a net loss of up to 290 million yuan for the fiscal year 2025, with its net assets expected to turn negative, leading to a potential delisting warning [3][11]. - The company has reported continuous losses in its net profit for 12 consecutive years, with recent revenues of 550 million yuan and 585 million yuan for 2023 and 2024, respectively, alongside net losses of 154 million yuan, 260 million yuan, and an estimated 230-290 million yuan for 2023, 2024, and 2025 [4][5]. Business Strategy and Structure - Xi'an Tourism's previous expansion strategy, which aimed to raise 600 million yuan for nationwide development, has been drastically scaled back to 300 million yuan, primarily for debt repayment rather than expansion [5]. - The company's core business, particularly its commercial operations, has seen a dramatic decline, with revenue dropping over 80% in two years, leading to a reliance on hotel and travel agency operations that have not generated sufficient profits [6][11]. Competitive Landscape - In contrast to Xi'an Tourism's struggles, Shaanxi Tourism has successfully launched in the capital market, with its stock price increasing by 64.1% on its first day of trading and reaching a market value exceeding 11.7 billion yuan [9][10]. - Shaanxi Tourism is expected to achieve a net profit of up to 436 million yuan in 2025, capitalizing on high-value attractions and performances, while Xi'an Tourism continues to face challenges in its low-margin, high-volatility business model [11]. Financial Health of Parent Company - The parent company, Xiyou Group, is also experiencing financial difficulties, with consecutive losses projected at 386 million yuan, 435 million yuan, and 187 million yuan from 2023 to mid-2025, alongside high debt ratios [12]. - The financial struggles of Xi'an Tourism and its parent company raise concerns about the sustainability of their operations and the potential for further financial deterioration if the core business does not improve [12].