Huafa Properties(SH:600325) Xin Lang Cai Jing·2026-02-11 10:16Core Viewpoint - The promotional strategy of "buying a house and receiving gold" in Hangzhou has led to unexpected financial outcomes for homeowners, where the appreciation of gold has offset the decline in property values, resulting in net asset gains for some buyers [1][4][8]. Group 1: Promotional Strategy - In June 2023, the Huafa Hui Tianfu project in Hangzhou launched a promotion offering gold as a bonus for home purchases, with specific amounts of gold tied to different property sizes [2][6]. - The promotion was halted on June 9, 2023, due to high public interest [2][6]. Group 2: Market Performance - As of February 9, 2024, the international gold price increased from approximately 450 yuan per gram to about 1120 yuan per gram, marking a rise of nearly 149% [4][8]. - The property prices in the Lin'an District experienced a significant decline, with prices dropping from around 22,000 yuan per square meter to approximately 14,700 yuan per square meter [4][8]. Group 3: Financial Outcomes for Homeowners - Homeowners who received 1000 grams of gold with their purchase of a 119 square meter unit saw the value of the gold rise from about 450,000 yuan to approximately 1,120,000 yuan, resulting in a net asset increase of around 250,000 yuan despite the property value decreasing by about 870,000 yuan [4][8]. - A homeowner expressed surprise at the outcome, noting that while property values fell, the gold's value surged, leading to an unexpected financial benefit [4][8]. Group 4: Ongoing Promotions - The Huafa Group continues to offer variations of the "buying a house and receiving gold" promotion, although the structure of the offers has changed, with discounts now incorporated into the final sale price rather than as separate gold bonuses [5][9].