全聚德“手工片制烤鸭”海外首发新加坡，食品业务发展再提速

Core Viewpoint - The launch of "Hand-sliced Roast Duck" by Quanjude marks a significant step in the company's strategy of product innovation and international brand expansion, aiming to bring traditional Chinese cuisine to a global audience [1][2] Group 1: Product Innovation - "Hand-sliced Roast Duck" is a retail product that replicates the dining experience, adhering to the national intangible cultural heritage of Quanjude's roasting technique [1] - The product is crafted through a meticulous process involving traditional roasting and low-temperature freezing to preserve the authentic taste and texture of the duck [1] - Quanjude's commitment to innovation is evident as it continues to adapt its offerings to meet the preferences of younger consumers while maintaining traditional flavors [1] Group 2: International Expansion - The overseas launch of the product is a key milestone in Quanjude's strategy for brand internationalization and the popularization of its intangible cultural heritage [2] - The company aims to collaborate with global partners to make Quanjude roast duck a shared culinary classic across diverse consumer demographics [2] - Quanjude's food business has become a crucial component of its dual-driven strategy, focusing on quality assurance and transforming dining experiences into packaged food products [2] Group 3: Market Trends - The current consumer market is shifting towards quality, convenience, and emotional value, prompting Quanjude to expand its food product offerings [2] - The company is actively broadening its consumer engagement through the release of new products domestically and breaking into overseas retail channels [2]