9天20.5亿元 九部门真金白银发力“乐购新春”

Core Viewpoint - The Ministry of Commerce is launching the "Happy Shopping Spring Festival" initiative to stimulate consumer spending during the upcoming Lunar New Year, with a focus on providing substantial financial support and promotional activities to enhance holiday consumption [1][3]. Group 1: Financial Support and Consumer Incentives - A total of 20.5 billion yuan has been allocated to provide direct benefits to consumers through vouchers, subsidies, and red envelopes during the nine-day holiday period [1]. - The initiative includes three major packages: trade-in programs, prize invoices, and financial support, with 625 billion yuan in national subsidies already distributed to local commerce departments [3][4]. - Prize invoices will be piloted in 50 cities, with a total of 10 billion yuan in bonuses expected to be distributed during the holiday [4]. Group 2: Enhancing Consumer Experience for International Visitors - Policies will be introduced to improve the digital services for foreign visitors, including increased flight capacity on popular international routes [4]. - Multi-language maps of Chinese New Year customs will be encouraged to help international travelers engage with local traditions [4]. - A total of 13,000 tax refund stores will offer high-quality products, allowing foreign visitors to enjoy a 10% discount when shopping in China [4]. Group 3: Financial Institutions' Role - Financial institutions are expected to optimize resource allocation and innovate financial products to meet diverse consumer needs, particularly in durable goods and service sectors [5][6]. - Personal consumer loans will be increased to support the purchase of automobiles, home appliances, and home renovations [5]. - New financial products will be developed to cater to emerging consumption trends, including digital and customized consumption [6]. Group 4: Long-term Consumption Strategy - The "14th Five-Year Plan" period is identified as a crucial time for the rapid development of consumption, with retail sales expected to exceed 50 trillion yuan [7]. - The government aims to combine consumer welfare with consumption promotion, focusing on expanding domestic demand and enhancing the "Buy in China" brand [7][8]. - New consumption models such as digital, green, and intelligent consumption will be further developed, alongside efforts to optimize consumption environments and policies [8].