山东潍坊：消费品以旧换新政策升级扩围再发力

Core Insights - The core viewpoint of the article emphasizes the significant impact of the "old-for-new" consumption policy in Weifang City, projecting a direct consumption boost of 16 billion yuan by 2025, with a year-on-year growth exceeding three times [1][3]. Group 1: Consumption Growth - In 2025, Weifang's total retail sales of consumer goods reached 358.49 billion yuan, marking a 6.3% year-on-year increase, largely driven by the "old-for-new" policy [3]. - The policy facilitated 1.29 million people receiving government subsidies totaling 2.034 billion yuan, directly stimulating consumption by 16 billion yuan [3]. Group 2: Policy Optimization - The 2026 policy adjustments focus on three main areas: more precise subsidy categories, enhanced energy efficiency requirements, and a more scientific subsidy method [4]. - Subsidities for home appliances are now limited to six specific categories, and new digital products include smart glasses [4]. - The subsidy method for automobiles has shifted from a fixed amount to a percentage of the new car price, while home appliances and digital products receive a 15% subsidy based on sales price [4]. Group 3: Automotive Replacement - The automotive "old-for-new" policy has been refined, with subsidy standards now differentiated by vehicle type and energy source, favoring electric vehicles over fuel vehicles [5]. - Consumers can apply for subsidies directly when purchasing new cars from January 1 to March 31, streamlining the process [5]. Group 4: Home Appliances and Digital Products - The process for replacing home appliances and digital products is straightforward, allowing consumers to apply for subsidies through specific apps and receive immediate discounts at participating stores [6]. - Over a thousand merchants are involved in the program, facilitating easy access for consumers [6]. Group 5: Future Outlook - The Weifang Municipal Bureau of Commerce aims to leverage the "old-for-new" policy to convert policy benefits into consumption momentum, thereby stimulating market potential and promoting steady growth in the local consumption market [6]. - In 2025, Weifang conducted over 600 promotional consumption activities, generating more than 10 billion yuan in consumption [6].