“中国虾王”贺新春！高桂大虾点亮北京王府井

Core Viewpoint - The event of "Chinese Shrimp King" Gao Gui Shrimp making its debut in Beijing's Wangfujing marks a significant promotional effort to introduce high-quality seafood from the Guangdong-Hong Kong-Macao Greater Bay Area to northern consumers during the Spring Festival [9][10][15]. Group 1: Event Overview - On February 11, as the Spring Festival approaches, a giant LED screen in Wangfujing features a blue-armored shrimp, attracting numerous visitors [6][7]. - This is the first time Gao Gui Shrimp, themed as "Chinese Shrimp King," has showcased in Beijing, enhancing the festive atmosphere and promoting regional products [9][10]. - The event aims to familiarize northern consumers with Gao Gui Shrimp, facilitating its entry into the Beijing and Tianjin-Hebei markets [14][15]. Group 2: Product and Market Insights - Gao Gui Shrimp is known for its firm, sweet, and bouncy texture, named after the cinnamon component in its feed, symbolizing prosperity [17][18]. - The shrimp is produced in Zhaoqing Gao Yao, recognized as the "Hometown of Chinese Macrobrachium" and has a farming area of 130,000 acres, with an annual output exceeding 52,000 tons [19][20]. - The region accounts for over 30% of the national output and value, with a comprehensive output value surpassing 10 billion yuan, benefiting over 80,000 workers [20][21]. Group 3: Agricultural and Economic Impact - The event represents a dual approach of "New Year flavor + brand" and showcases the ecological farming methods that enhance shrimp quality [22][23]. - Technological advancements have improved shrimp survival rates from 10% to over 90%, and value-added processing has increased the price by 20 to 30 yuan per kilogram [24][25]. - By 2025, Gao Yao's shrimp is expected to be listed among national specialty agricultural products, with a brand value of 760 million yuan, exemplifying the agricultural market system in Guangdong [26]. Group 4: Marketing and Cultural Significance - The showcase at Wangfujing is not only a branding highlight but also a vivid integration of Guangdong's agricultural strength and New Year cultural narratives [27][28]. - Following a feature on CCTV's financial channel, this marketing initiative aims to leverage Wangfujing's influence as a national consumption trendsetter, promoting the "fresh sweetness of the Greater Bay Area" in the Beijing-Tianjin-Hebei region [29][30]. - The event is a strategic move to deepen agricultural collaboration and brand co-construction between Guangdong and Beijing [31].