山东多部门联动发力 护航春节促消费稳市场惠民生

Core Viewpoint - The Shandong Provincial Government is focusing on promoting consumption, stabilizing the market, and enhancing people's livelihoods during the 2026 Spring Festival, with a target of increasing retail sales and ensuring the availability of essential goods [1][5]. Group 1: Consumption Promotion - In 2025, Shandong's total retail sales of consumer goods are expected to grow by 5.1%, surpassing the national average by 1.4 percentage points [1]. - The province plans to implement 10 specialized action plans and host over 6,000 promotional activities, aiming to drive sales exceeding 100 billion yuan [2]. - The "Happy Shopping New Year" theme event will offer diverse consumption scenarios and discounts, focusing on six themes: food, accommodation, transportation, tourism, shopping, and entertainment [2]. Group 2: Cultural and Sports Consumption - The cultural and tourism sectors will be highlighted, with 834 performances and over 100 unique tourism routes planned during the Spring Festival [2]. - The province will create three major cultural tourism consumption IPs, including "Hundred Dramas Celebrating the New Year" and "Thousand Scenes Welcoming the New Year" [2]. - The sports sector will also be active, with events like ice and snow competitions and a budget of 10 million yuan for subsidies to encourage winter sports participation [2]. Group 3: Market Stability Measures - To ensure the availability of essential goods during the Spring Festival, Shandong has established a monitoring and early warning system for 55 key products [5]. - The province will monitor daily prices of 40 types of staple vegetables and 12 categories of essential goods to detect price fluctuations early [5]. - Approximately 6.8 million acres of vegetables are planted in the province, ensuring a daily supply of around 200,000 tons during the festival [6]. Group 4: Financial Support for Consumers - The province will continue its trade-in subsidy policy for automobiles, home appliances, and digital products, with optimized subsidy standards and simplified application processes [7]. - A total of 60 million yuan will be allocated to support the issuance of retail and dining consumption vouchers, with a lottery system in place for consumers spending over 100 yuan [7].