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Core Insights - Traditional brands in Beijing are actively pursuing digital transformation and online presence, with 90% of them already engaged in e-commerce [1][4] - The report highlights the need for improved operational capabilities among these brands, as many face challenges in converting online traffic into sales [6][7] Digital Transformation Efforts - As of the end of 2024, 274 traditional brands in Beijing have established a significant online presence, with over 90% utilizing various digital channels [4] - These brands have opened a total of 306 stores across major e-commerce platforms, including 127 on Douyin, 93 on Taobao/Tmall, and 86 on JD [4] - 80.3% of these brands have also joined local service platforms like Dazhong Dianping, indicating a strong digital engagement [4] Live Streaming and Consumer Engagement - Live streaming has become a prominent strategy, with over 50% of brands participating in this format to connect with consumers [5] - Douyin serves as the primary platform for these live streams, utilizing innovative formats to engage younger audiences [5] Operational Challenges - Many traditional brands still struggle with operational efficiency, particularly those outside the food and beverage sector [6] - Issues include reliance on offline channels for customer acquisition and fragmented customer data across various platforms [6] Talent Shortage - The workforce in traditional brands is heavily skewed towards skilled artisans (87%), with only 1% being digital technology professionals [7] - There is a pressing need for talent that combines knowledge of brand heritage with digital marketing and data analytics skills [7] - The lack of integrated systems for customer management and marketing hampers the ability to adapt to market changes [7]